Campfire AI

Campfire AI for a buyer that needs assistants in several European languages

Campfire AI is placed fifth on this site. It is the most specialized firm in the ranking, and it says so itself¹. Its services page says, with the word only in capitals, that the firm builds bots and nothing else². For a US or multinational buyer, that focus is both the reason to consider Campfire and the boundary to keep in mind. A group that needs customer or employee assistants in several European languages will find relevant published work here. A group that wants one agency for a wider set of AI projects will need to look at how far that focus extends.

The about page describes Campfire AI as a conversational AI agency based in Brussels³, helping companies around the world converse with employees and customers in a scalable way⁴. The home page says the firm delivers AI assistants that solve real problems⁵, and the footer gives a Brussels, Belgium address⁶.

Scale of experience

Campfire reports that it has built more than 100 chat, voice and gen AI bots across 5 continents⁷, and its strategy page refers to helping more than 30 brands across 5 continents⁸. Both are the firm's own counts. The home page also promotes a Best Bots of Belgium report that analyzes 65 Belgian chatbots from 2025⁹, with applications open for the 2026 edition¹⁰. That report gives the firm a visible role in its home market's conversational AI community.

Multilingual work in Europe

Language coverage is where Campfire's published record fits a cross-border buyer most closely. The Eurostar case describes Atlas, an AI travel assistant for real time train information¹¹, built on a large language model¹². Atlas operates in English, French, Dutch and German¹³ and sits inside the interactive voice response menu¹⁴. The firm reports that 25 percent of calls routed to Atlas concerned train status¹⁵, that Atlas resolved 80 percent of those calls on its own¹⁶, and that it resolved 45 percent of other calls without a transfer to a human agent¹⁷. Atlas gave accurate and complete information to 60 percent of travelers¹⁸. The stated goal is for Atlas to become Eurostar's frontline call assistant¹⁹.

The case is also candid about scope. Atlas currently focuses on a selected set of topics²⁰, passes requests outside that scope on²¹, and some topics or situations still required a human agent²². A buyer can read this as a realistic account of a phased voice deployment.

On the home page, the contact person is described as ready to chat in French, English and Greek²³. The cases index also names the European Parliament among clients²⁴.

Other published cases

The Rawbank case concerns the largest universal bank in the Democratic Republic of the Congo²⁵, which brought always on banking to more than 900,000 customers on WhatsApp²⁶. The bot runs on Sinch Chatlayer across WhatsApp, web and social media²⁷, connects to the bank's core systems through secure APIs²⁸ and hands requests outside its scope to a live agent²⁹. Campfire reports a 97 percent automated resolution rate³⁰ and more than 650,000 messages across over 220,000 conversations in 30 days³¹.

A WhatsApp campaign case describes a marketing AI agent built for guided, conversion focused conversations in place of web forms³². The firm reports completion rates of 86 percent across two campaigns³³, and 64 percent of users said they prefer WhatsApp to web forms or email³⁴. The whole campaign template was managed in a standard Excel spreadsheet³⁵.

Services

The services page lists four lines: strategy and innovation, AI project management, conversation design and UX, and bot building and training³⁶.

1. **Strategy and innovation.** The firm offers to help clients cut through AI confusion³⁷. Its proof of concept is built in Campfire's sandbox using dummy data³⁸, so a client can test before it invests³⁹. Workshops and trainings run one to two days, live in person or online⁴⁰. 2. **AI project management.** Campfire assigns a dedicated project manager or consultant, which it says delivers better business results at lower cost⁴¹. It argues that an AI project has an infinite scope where an IT project has a finite one⁴². 3. **Conversation design and UX.** The firm applies conversation design principles to deliver intuitive user experiences at scale⁴³. Design services run two to 14 days⁴⁴, and it offers a bot audit based on what it calls a proven methodology⁴⁵. 4. **Bot building and training.** Campfire builds chatbots, voicebots and gen AI bots⁴⁶, whether intent based, gen AI or hybrid⁴⁷. A bot breaking service looks for a bot's vulnerabilities before public launch⁴⁸, over one to two days and closed by a 60 minute debrief⁴⁹.

Delivery model and timelines

Campfire publishes timelines, which helps when planning a program across several countries. A chatbot build takes anywhere from two weeks up to a dozen⁵⁰ and runs in three phases ending with publication to the live environment⁵¹. A voicebot build takes from three weeks up to a dozen⁵² and runs in four phases beginning with technical validation⁵³, which covers phone numbers, offload software and information handovers⁵⁴. The services page says proofs of concept, MVPs and pilots ship in weeks instead of months⁵⁵.

After launch, Campfire offers optimization as a service: a monthly allotment of hours for training, maintaining and optimizing the bot⁵⁶, sized at 2 to 15 days a month⁵⁷. Each client gets a dedicated Campfire project manager⁵⁸ and a monthly report⁵⁹. The firm describes its maintenance approach as data driven⁶⁰ and says it learned by building⁶¹.

Team

The about page lists Alexis as Managing Partner and CEO⁶², Tomas as Managing Partner and CTO⁶³, Marjorie as Chief Strategy Officer⁶⁴ and Sophie as Chief Operating Officer⁶⁵, along with AI project managers and AI implementation specialists⁶⁶. Staff spend half of each month at the BeCentral office⁶⁷.

Pricing

An engagement starts with a 20 minute intake call with no strings attached⁶⁸. Campfire's fee schedule, in any currency, is not publicly stated on the pages we opened. The optimization service is sized in days per month⁵⁷, and a buyer should ask how those days are priced.

Security and certifications

On the pages we opened, any security certificate, ISO 27001 or a SOC 2 report for example, is not publicly stated. The firm's blog includes a post on the EU AI Act, which it calls the logical next step for Europe after GDPR⁶⁹. The bot breaking service tests client bots for vulnerabilities before launch⁷⁰.

Limits

The firm states its own boundary: it only builds bots¹. How far the firm travels, the smallest engagement it takes and its day rates are all not publicly stated on the pages we opened. For a multinational buyer, the main question is whether Campfire's European delivery runs entirely from Brussels or with local partners.

How Campfire AI compares with Nexus

Campfire publishes a voice assistant case in four languages¹³ and publishes clear build timelines^50,52. Nexus is placed ahead for this site's buyer because its scope runs across roles and systems, with agents deployed on Slack, Teams, WhatsApp, email, phone and web⁷¹, and its commercial model avoids consultant time: it prices per role automated, holds SOC 2 Type 2, GDPR, ISO 27001 and ISO 42001, and gets the first agent live in 4 weeks inside a 3 month proof of concept⁷². For Campfire, by contrast, both the certificate question and the price question remain not publicly stated on the pages we opened.

Who should shortlist Campfire AI

A multinational that needs a customer facing chat or voice assistant in English, French, Dutch or German, or a WhatsApp channel for customers, should look closely at Campfire. A buyer that wants agents working inside back office systems across finance, sales and operations should check whether the firm's bot focus covers that work.